The Real Scoop on GA4: How does it measure up to UA?
Thursday, Feb 22
9AM PT / 12 PM ET
Leading this:
Alistair Fairweather
CRO Specialist, Airfleet
Camela Thompson
Host of The Revenue Marketing Report Podcast
Roi Kaufman
VP Growth, Kaltura
Meni Lavie
Senior Marketing Analyst, Hibob
We’ve seen a LOT of noise from B2B marketers in our social feeds. They’re lamenting the loss of Universal Analytics. But is this because people hate change or is GA4 as big of a mess as they claim?
While a lot has changed in Google’s latest web analytics iteration, not all is for the worse.
Bring your questions for this interactive session and join industry leading experts. Learn how to make the most out of GA4, when to leverage a BI layer, and what to avoid.
What will you get out of this session??
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What changed from UA to GA4 (& what didn’t)
The basic setup steps for optimal measurement
What you should analyze in GA4 & what you should do elsewhere
Why you should use the Path Explorer
A Q&A session with a top consultant in the space