--- title: "The Real Scoop on GA4: How does it measure up to UA?" description: We’ve seen a LOT of B2B marketers lament the loss of Universal Analytics. But is this because people hate change or is GA4 as big of a mess as they claim? image: https://hello.airfleet.co/hubfs/Linkedin%20post%201200x627px%20(2).png --- [![Airfleet](https://hello.airfleet.co/hubfs/raw_assets/public/airfleet-hs_events_lp-2023/images/header-lp-logo-default.svg)](https://www.airfleet.co/) Webinar # The Real Scoop on GA4: How does it measure up to UA? ##### Thursday, Feb 22 9AM PT / 12 PM ET [See Agenda](https://hello.airfleet.co/the-real-scoop-on-ga4-how-does-it-measure-up-to-ua#af-icon-list) [Register Now](https://hello.airfleet.co/the-real-scoop-on-ga4-how-does-it-measure-up-to-ua#af-form) ##### Leading this: ![T07SM4FUN-U03LPT8VBEV-56b0f096cd6f-512](https://hello.airfleet.co/hs-fs/hubfs/T07SM4FUN-U03LPT8VBEV-56b0f096cd6f-512.jpg?width=512&height=512&name=T07SM4FUN-U03LPT8VBEV-56b0f096cd6f-512.jpg) ##### Alistair Fairweather CRO Specialist, Airfleet ![T07SM4FUN-U065C2MCC2C-027ec6e08e2d-512](https://hello.airfleet.co/hs-fs/hubfs/T07SM4FUN-U065C2MCC2C-027ec6e08e2d-512.jpg?width=512&height=512&name=T07SM4FUN-U065C2MCC2C-027ec6e08e2d-512.jpg) ##### Camela Thompson Host of The Revenue Marketing Report Podcast ![1673174874683](https://hello.airfleet.co/hs-fs/hubfs/1673174874683.jpg?width=399&height=400&name=1673174874683.jpg) ##### Roi Kaufman VP Growth, Kaltura ![1619521975078](https://hello.airfleet.co/hs-fs/hubfs/1619521975078.jpeg?width=500&height=500&name=1619521975078.jpeg) ##### Meni Lavie Senior Marketing Analyst, Hibob We’ve seen a LOT of noise from B2B marketers in our social feeds. They’re lamenting the loss of Universal Analytics. But is this because people hate change or is GA4 as big of a mess as they claim? While a lot has changed in Google’s latest web analytics iteration, not all is for the worse.  Bring your questions for this interactive session and join industry leading experts. Learn how to make the most out of GA4, when to leverage a BI layer, and what to avoid. Fill in the form #### Save my spot ### What will you get out of this session?? ![What changed from UA to GA4 (& what didn’t)-1](https://hello.airfleet.co/hs-fs/hubfs/What%20changed%20from%20UA%20to%20GA4%20(%26%20what%20didn%E2%80%99t)-1.jpg?width=64&height=64&name=What%20changed%20from%20UA%20to%20GA4%20(%26%20what%20didn%E2%80%99t)-1.jpg) What changed from UA to GA4 (& what didn’t) ![The basic setup steps for optimal measurement](https://hello.airfleet.co/hs-fs/hubfs/The%20basic%20setup%20steps%20for%20optimal%20measurement.jpg?width=64&height=64&name=The%20basic%20setup%20steps%20for%20optimal%20measurement.jpg) The basic setup steps for optimal measurement ![What you should analyze in GA4 & what you should do elsewhere](https://hello.airfleet.co/hs-fs/hubfs/What%20you%20should%20analyze%20in%20GA4%20%26%20what%20you%20should%20do%20elsewhere.jpg?width=64&height=64&name=What%20you%20should%20analyze%20in%20GA4%20%26%20what%20you%20should%20do%20elsewhere.jpg) What you should analyze in GA4 & what you should do elsewhere ![Why you should use the Path Explorer](https://hello.airfleet.co/hs-fs/hubfs/Why%20you%20should%20use%20the%20Path%20Explorer.jpg?width=64&height=64&name=Why%20you%20should%20use%20the%20Path%20Explorer.jpg) Why you should use the Path Explorer ![A Q&A session with experts in the space](https://hello.airfleet.co/hs-fs/hubfs/A%20Q%26A%20session%20with%20experts%20in%20the%20space.jpg?width=64&height=64&name=A%20Q%26A%20session%20with%20experts%20in%20the%20space.jpg) A Q&A session with a top consultant in the space [![Airfleet](https://hello.airfleet.co/hubfs/raw_assets/public/airfleet-hs_events_lp-2023/images/footer-logo-default.svg)](https://www.airfleet.co/) [Privacy Policy](https://www.airfleet.co/privacy-policy) [Terms of Use](https://www.airfleet.co/terms) 2026 Airfleet Ltd. All rights reserved. [Follow us on Twitter](https://twitter.com/WeAreAirfleet) [Follow us on LinkedIn](https://www.linkedin.com/company/airfleet) [Follow us on Facebook](https://www.facebook.com/WeAreAirfleet) Subcribe to the Newsletter